Landing page builders are now lifesaver for marketers and website owners to save time and money. You can create different landing pages for each of your offerings or use different landing pages to target different kinds of customers. A landing page remains one of the most effective ways to quickly capture visitor’s information and put them on the path to purchasing your product or service.
At present, we can see there are lots of tools at your disposal to quickly launch a well-designed and high-converting landing page. Here we put together a list of the 9 best landing page builders websites that make your effort effective. Each landing page builders has a unique feature and criteria. So, let’s see at a glance about the 9-page builder apps.
- Google Sites: For making free landing pages.
- Carrd: For building landing pages quickly.
- Mailchimp: For driving email newsletter signups.
- KickoffLabs: For competitions and giveaways.
- Unbounce: For a small business with a budget.
- Wix: For building a landing page that you can expand on later.
- Leadpages: For selling products on a landing page.
- Instapage: For easily making lots of landing pages.
- Landingi: For professional marketers.
Google’s site is one of Google’s lesser-known products, but it’s one of their best. If you want to throw together a quick landing page without spending a penny, it’s the app to use.
There are a few themes, but they all have the same basic look: there’s a large graphic header with your page title at the top, and underneath that, you drag in sections for text, images, or uploaded files. You can customize the colors and typography of the themes, and the layout tools are powerful enough that you can build almost any landing page you need. Just don’t expect to have a wildly unique design.
The editor itself is a joy to use and one of the best landing page builders. The stock layout options make it easy to add nicely formatted text and images, and you can quickly embed any document, image, form, or other files from your Google Drive—just click the drive button and you can browse everything. I loved that when I added a background image, Sites adjusted it so that the text over it was still readable; it’s a small feature, but it shows just how polished the app is.
Carrd is one of the fastest landing page builders out there. You don’t even need an account to start building a page. Just head to the Carrd website, select one of the themes, and get to it. Once you’re ready to publish your site, that’s when you’ll need to sign up.
Most of Carrd’s editing tools are simple to use. Click an image block, and a sidebar opens where you can upload a new image and add alt text and a link. Editing text is a bit confusing since you can’t edit it inline—again, you click the text then edit it in the sidebar—but it does support Markdown formatting for a quick way to customize your copy.
Mailchimp is best known for email marketing platform, which has great content builder. It’s certainly great for collecting email newsletter signups, but you can also sell products by connecting your account to Square. There are only 10 themes to choose from, but they’re all excellent and highlighted by their main use case: accept payments, grow your list, generate leads, or promote your products. Once you’ve got a base theme, it’s time to build your landing page. Mailchimp uses a system of Blocks: they’re things like text, images, and signup forms that you can drag around to reposition and arrange. Just hover your mouse over anything on the page and click on the drag handle.
Sometimes you need to give people a bit of an incentive to sign up for your email list. One of the best ways to do it is with a competition or giveaway—which is where kickoffLabs comes in.
KickoffLabs is a bit more involved than some of the other apps on this list. It’s not designed for quickly launching a simple landing page. Instead, you’ll start by creating a campaign with a specific goal (perhaps launching a new product or getting new leads for your business). Then, pick how to gather leads: you could make a pop-up or form for an existing site, but here you’ll likely want to make a landing page. You can then choose what kind of competition or promotional strategy will work best. If you want, you can just give people points for how many people they refer, or you can give them a discount code, reward dollars, or entries into a sweepstakes.
All that’s left is to design the landing page, something that’s faster than in many other landing page editors. Select text and edit it directly, or hover your mouse over the edge of the columns that divide your page and click the + button to quickly add an image, video, logo, or file download. There are also pre-made content blocks to help speed up your page design. You can then publish the page directly—or, download an HTML copy of it to host on your servers for a simple way to use KickoffLabs’ features with any site.
Many landing page builders are aimed at digital entrepreneurs and other people whose business is done mostly online. Unbounce, on the other hand, offers a lot for small, offline business owners like dentists, lawyers, and plumbers.
At $80/month for up to 500 conversions (which can be as little as people clicking on a link to your app, filling in a form, or joining your newsletter) and 20,000 unique visitors, Unbounce is only for people who are making real money from their leads. You can see how close you are to your plan’s limits at the top of the screen as soon as you log in.
There are 101 templates to choose from, and they do a lot of the heavy lifting of designing your landing page. There are even industry-specific templates for restaurants, dentists, coaches, travel guides, and other small businesses.
The editor itself is one of the most powerful out there. Unlike a lot of apps, you aren’t forced to place your content in aligned boxes. You can drag and drop things anywhere you want—though whether or not you should is up for debate.
Unbounce’s real power, however, is in its A/B testing and targeting tools. You can create multiple variants of your page from the Variant menu in the top toolbar. Unbounce will then test them against each other to see which one gets you the most conversions. There’s also an option to dynamically replace text on your page with whatever the person searched for, so you could change your headline to say “Human Resource Management Apps” or “HR Management Tools” depending on what they were looking for.
With all these features, Unbounce has a steep learning curve. So make sure you take it slow, explore all the options, and don’t forget to customize all the example graphics and text—including the text in the “thank you” box after someone fills out a form.
Since you’re spending a pretty penny to make it happen, you’ll want to be sure you get your leads where you need them. Unbounce integrates with Zapier, so you can add your new leads to your CRM or email marketing tool. Here are a couple of examples, but you can connect it to whatever app you use.
Wix is designed to help you build websites of any size without coding and another next level landing page builders. And if you start that site with one of Wix’s landing page themes, it can also be one of the fastest ways to make a one-page site. Find the template you want, and click its edit button, then sign up and you can immediately start editing your new site.
The Wix website editor keeps things simple. Double-click text, and you can edit it right away, with formatting options in a pane right beside it. Adding new items is easy too from the buttons on the left. The Add button opens a menu with options to add formatted text, icons, social media embeds, forms, and more. With the Add Apps and Start Blogging options, you can even add a store, blog, or third-party app to your page—which would be too much for a landing page, but might be a helpful way to grow your website over time.
Every landing page builders is built around different blocks, things like the header, an image and some descriptive text, an FAQ section, or even just two buttons side by side. By combining different blocks, Instapage makes it fast to build pages. But here’s the best bit: you can save your own blocks so they can be reused later. Instapage is the best app for working with a team because of its handy collaboration tools. Everyone can edit the page in real-time, much like in Google Docs, or they can add comments to any section of the page to highlight things they think need to be changed.
If you’re a professional marketer working for a few different clients, Landingi’s wide range of professional templates is hard to beat and one of the best Landing page builders. There are dozens of templates that target different industries, like wedding photography or construction work, or offer different products, like a free eBook download or webinar signup. Most importantly, these templates aren’t all just slightly re-skinned versions of the Landingi also have one of the most powerful editors, so once you start with a great template, you can really push things where you want them to be. Click on any design element, and you can edit it in the sidebar on the right. If you know a little code, you can dial in different CSS options or just use the visual editor. For example, you can drag a text box or just enter a width value to resize it, and select a color with a standard color picker or with a hex code. It’s perfect when you want to use a client’s brand colors.
And if your clients want to host their own landing page, you can export whatever you make in Landingi to either WordPress or a custom server—and still, use all its analytics and tracking features.